eCommerce Tech
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The Future of eCommerce: Messenger Marketing
Messenger marketing has evolved from its inception as a communication channel, to being open for businesses to message every single person that’s ever opted in, including anyone that has ever commented on a Facebook post, to a more closed platform, today, where you have limitations on the type, promotional vs non-promotional, and frequency, you can message your list. Here's a detailed look at the past, present, and future of Messenger marketing, and what you need to do about it.
Key Points
- Focusing on customer lifetime value rather than standalone campaigns is crucial for long-term eCommerce success.
- Messenger marketing has evolved significantly, but it remains a valuable channel when used thoughtfully within an omni-channel strategy.
- Conversational commerce, including the use of chatbots and lead generation quizzes, can effectively nurture customer relationships and drive conversions.
Chapters
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Transcript
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