The Future of Influencer Marketing for eCommerce

Key Points

• Influencer marketing thrives on authenticity, with influencers needing to genuinely believe in the products they promote to maintain trust with their audience.
• Brands should start their influencer marketing efforts by engaging with those who already have a natural affinity for their products, such as existing customers, employees, and partners.
• The future of influencer marketing includes a shift towards omnichannel strategies, where influencers not only amplify content but also collaborate on content creation and may even host products from other brands in their own online stores.