The Future of On-Site Search for eCommerce
We are now officially in the era of first party data, whether that's through collecting email, address, phone number, taking a quiz and getting skin type and body shape from your customer, or perhaps in the case of this episode, there's search and search intent. What are your customers looking for and what are they finding on your site? In this episode, you'll learn about the power of onsite search, how you can use that search to inform the next blog article or support article that you're going to write ways to avoid the zero results page and how detrimental this page can be to your store. Please never have a zero results page again, after listening to this podcast and a lot of best practices in optimizing your onsite search results in order to increase average order value and conversion rate five massive numbers.
Key Points
- Understanding and optimizing your on-site search can significantly boost your conversion rate and average order value by ensuring customers find what they're looking for.
- First-party data collected through on-site search queries provides invaluable insights into customer needs and can guide content creation, product offerings, and customer support enhancements.
- Eliminating zero results pages is crucial, as these can drive customers away, and instead, offering related results or leveraging search data to fill gaps in your inventory can turn potential exits into conversions.
We are now officially in the era of first party data, whether that's through collecting email, address, phone number, taking a quiz and getting skin type and body shape from your customer, or perhaps in the case of this episode, there's search and search intent. What are your customers looking for and what are they finding on your site? In this episode, you'll learn about the power of onsite search, how you can use that search to inform the next blog article or support article that you're going to write ways to avoid the zero results page and how detrimental this page can be to your store. Please never have a zero results page again, after listening to this podcast and a lot of best practices in optimizing your onsite search results in order to increase average order value and conversion rate five massive numbers.
Chapters
| 0:00 | |
| 1:30 | |
| 2:11 | |
| 3:32 | |
| 6:18 | |
| 8:30 | |
| 9:37 | |
| 12:31 | |
| 17:11 | |
| 18:45 | |
| 21:04 | |
| 22:04 | |
| 23:02 | |
| 24:00 | |
| 24:51 |
Transcript
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