eCommerce Tech
We're all about helping retailers and brands navigate the eCommerce Tech space.
Helping our audience to make better tech stack decisions.
The Future of eCommerce for Beauty and Skincare
In this episode, we take the highlights from a recent virtual event. We talk to Jay Hack, Donna Lopez, and Yarden Horwitz on computer vision, the gap and opportunity between beauty and other industries, when it comes to Ecommerce... We talk about identifying meaningful brand connection opportunities through analyzing social and user generated content... And we talk about how Google Trends data can predict rising product categories, changes in language around certain products, and what brands are hot, and which ones are not.
Key Points
- The global cosmetics industry is growing rapidly, but only a fraction of beauty sales occur online due to challenges in discoverability, complexion matching, and the need for physical interaction with products.
- Computer vision and data analytics are revolutionizing the beauty ecommerce landscape by enabling hyper-personalized product recommendations and deeper consumer insights, leading to higher engagement and conversion rates.
- Brands can significantly increase their market presence and customer loyalty by leveraging user-generated content, authentic brand connections, and trend data to tailor their marketing and product development strategies.
Chapters
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| 0:33 | |
| 2:08 | |
| 3:43 | |
| 6:20 | |
| 9:16 | |
| 12:03 | |
| 16:27 | |
| 23:11 | |
| 23:59 | |
| 26:14 | |
| 27:34 | |
| 29:16 | |
| 30:57 | |
| 31:27 |
Transcript
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